Basic Internet Marketing Outline

These are the basic recommended steps to successfully market most businesses online. These principals are tested and proven by time to be the most cost effective methods available. There are no shortcuts though, and some of these methods require quite a bit of labor. We will show you how to do this so you can have the labor done by a minimum wage worker, or by yourself to save money.

The Methods

Keyword Research

The first thing we should do is find which keywords are hot and which are not. This is a simple process, but very few people do it until AFTER their sites are costing them huge money with no income. You will start out knowing which products people are looking for.

This takes only an hour or so but it really should be done unless you are doing a simple business card website and do not wish to market the site.

Website, Shopping Cart, Merchant Account

This is where most people start and stop, but there is much more to building a productive website than just the website itself. Your site will look nice, be fast, and intuitive. Your shopping cart will be secure and easy to use. This section is pretty cut and dry.

A good website makes press releases easier, conveys trust, tells exactly what you do and offers a call to action all over it. It also traps their email with some bait, so you can remarket to them.

Articles/Content on Website

Articles are by far the most valuable asset you can put on your website. Aside from articles there are various forms of "content" that will attract visitors. Your site should have considerable content in the hopes to attract visitors and give them a reason to tell others about your site. That is the SOLE purpose of having content. We'll also show you all of the insider tricks so you know exactly how to write the articles for maximum exposure.

Articles to Ezines and Directories

The search engines will bring traffic in slowly, but there are other ways to get your articles out to the people that can really bring you HUGE traffic. We'll show you how to list your articles in directories where others can reprint them and give you a link back to your site. Getting people to read your material and leading them back to your site is the goal.

Press Releases / Public Service

Public Service is the core of press relations. We'll show you how to get free advertising in magazines, newspapers, on tv and the radio. This is hard work, but it is well worth it, especially for local markets.

Basic Search Engine Listings

Once you have some content, articles or other, you can list in the search engines. This is the only thing that most people know about, and few know how to do it. You won't waste any time at all getting your sites listed in google and yahoo. This is a rite of passage, but there is much more to marketing that putting your site in the search engines.

Forums & NewsGroup Postings

You'll learn how to find niche groups of people that are interested in your product and make yourself available to them. You will give them advice, build trust, earn respect and provide them with a place to spend their dollars.

PPC Search Engines

You can pay for traffic, anywhere from 1 cent to 20 cents on average per visitor. This is good, because you can track it. But you want to set a budget of about $50 per month and not much more. We'll show you how to get the most out of this budget, and force visitors to your website every month, on autopilot.

Some PPC Search Engines also boost your Search Engine Exposure, so this is a good idea as there is a cumulative and synergistic effect.

Link Trades

Links to your website help you gain search engine rankings, and they also give you traffic directly from other people's websites. Rest assured that your time is well spent acquiring endless links to your website. We'll show you what kind of links to get, what kind to avoid, and the fastest way to get them.

Classified Ads

Classified ads are cheap, you can run a $100 budget a month and get 1000 replies, easy. However, classified ads are best used for finding which ads and words work best. The focus of this section will be to find that one ad that is worth it's weight in gold. Classified ads are pretty much instant, and are excellent testing mediums. We will show you how to use classified ads effectively for minimal cash.

Safelists and Ezine Ads

There are many email lists that are still good to send mass emails too. You can have business overnight using this strategy. At the same time, you will want to make sure all of your automation, back end sales, ad writing and website is designed and working perfectly. This is exspensive, especially without guidance. You'll be ready to reap the rewards of these targeted email lists by this point though.

Ebay

Ebay is good for extra exposure, but it is a lot of work, and it's hard to automate it. We'll show you the ins and outs of ebay. The extra work is worth it to all except those that insist on complete automation.

How Much Does a Website Cost?

Most designers are concerned with design only. Here is the real picture of what it will take to market your business online: Your basic website (from us) is going to cost a minimum of $2,875 over a 12 month period, in addition to your time. We estimate a 200 to 300 hour startup before sales are worth your time and about 30 hours a month maintenance. Your yearly cash costs to market will be about $1250. There are no hidden fees, and the only way you'll be charged more is if we sit with you and train you. Most training is available via videos and tutorials that we provide at no cost.

Additional packages of database articles and database shopping cart will cost about $1,600 for a maximum of $4,475 over a 12 month period on the high end. Typically, you break even at best on the first year. Most profits come in the 2nd year. You will see results though after only a few months.

If you only want design, with no marketing, we will do your website for $399 + $35 per page.

What about the Marketing Retainer?

Our standard rate for marketing consulting is $100 per hour; however, 90% of our customers opt to pay a monthly fee of $150 for 6 months to get unlimted access to us. We'll monitor everything you do, answer questions, offer suggestions, provide tutorials and basically ensure that you do not waste any amount of time. When under contract, our additional time is also hugely discounted if you need special instruction or additional programming.

Here is a summary of the benefits of your marketing retainer:

Chat Support as available - instant answers and step by step
Email Support At least once daily - detailed reference instructions or assistance.
Phone Support as available - for complicated issues.
Outlines and Step by Step procedures - no guessing, we give you the exact formula.
Video Training that you can watch on your PC - free, narrated, you watch as we do the exact thing we are teaching.
Traffic Log Reviews and Recommendations - get reports and know how well you are doing, and where to improve.
Reduced Rate of on site instruction - not necessary, but some people are more comfortable with this method of instruction.

Why Are we Better?

Marketing is our specialty and we are excellent at intuitive design as well! Here are some specific reasons why we are a better value:

Traffic - We guarantee that you'll get several thousand hits a month from the various methods that we will teach you. Nobody else will dare to say this because very few even know how.
Self Maintenance - Your database driven website is a breeze to edit. You can make as many changes as you want at no additional cost.
Hold Your Hand - Online businesses are just as tough as offline. Few people have the guidance required to make their websites profitable. It is true, 95% of all online businesses fail. We'll make sure that you do not fail. This is done through videos, email, chat, phone support and on site assistance.
Bonus Software - we give you free: Newsletter program, Site Search Engine ( with database purchases only ), traffic reports, keyword research, first year hosting, link trading program, testimonial program, and even a bulletin board!
Guarantee - If you've done everything we suggest within 6 months and you are still not getting at least 4,000 visitors a month, we will give you 2 years of free hosting ( $600 value ), as well as 6 more months of Marketing Retainer Benefits, at no cost to you ( $900 value ). The bottom line is that we will work with you to ensure your success, as our reputation is critical.

How do You Get Started?

Call us to review your personalized keyword research and pick out a few domain names. We'll set the rest up and begin work immediately. Payments are done 25% up front, and the rest spread out over a 6 month period to help you offset the cost with your proifts. Give us a call today with any questions you may have, we'll be happy to answer them: 337-207-4040. Thank you - The Digital Crunch Team.