What is an Ezine?
The terms Newsletter and Ezine are often used interchangably but an Ezine is basically an online magazine. There is usually a list of several thousand subscribers and the magazines are always looking for good content. This means that you have an oppurtunity to write for them. Ezine Advertising is one of the most cost efficient methods of advertising around. Read more to find out how you can do this.
Is Ezine Advertising Worth the Time?
Ezine advertising is like any other investment, it takes time and sometimes money. Beyond a doubt, you will make your marketing money back many times over by writing good quality articles. We have proven this to ourselves over and over through our own research, and other top marketers all agree, ezine advertising is the way to do it!
How Much Does Ezine Advertising Cost?
If you are not careful, you'll spend a fortune. Some ezine ads may cost as much as $1,300 or more. Others may be free. There are a number of factors to consider when determining the value of an advertisement. We recommend that you do not pay for any advertisements in Ezines until you are extremely comfortable with that particular ezine. Here are the factors to consider when determining the value of an ad:
- How Your Ad is displayed - is it an ad, or a 3rd party recommendation?
- Number of Subscribers - 1,000 or 250,000 is a big difference.
- If List is Truly Opt in - make sure you are not spamming
- Quality of their Normal Articles - poorly written articles are bad
- Number of Other Advertisers Sharing Ad space - the less the better
- Reputation of the Ezine
- If the Newsletter is Archived - your ad ( and link ) stay alive longer
You want to have someone saying they recommend you, not a banner ad in a magazine. Recommendations are worth 100 times more than a simple advertisment. The idea is to use the trust of the list owner to help foster trust on your product or service.
Where are Good Ezine Advertising Sources?
There are two main areas where we suggest you start your search, both of these lists are frequently updated and changed, but these particular links should not change for a very long time.
- http://directory.google.com/Top/News/Magazines_and_E-zines/E-zines/Directories/
- http://dmoz.org/News/Magazines_and_E-zines/E-zines/Directories/
- ezinearticles.com/add_url.html
- ideamarketers.com
- marketing-seek.com
- certificate.net/wwio/ideas.shtml
- web-source.net/articlesub.htm
Another good method is to search google for "submit article" and see what comes up.
Over time you will find the exact newsletter that fits you, but when you first start searching you may spend several hours before you find the right one. The time spent is well worth it though, so be persistent and look for good places to give your articles.
One way that may be beneficial is to encourage people to reproduce your work. For example, this article, like all of our articles do not need written permission to reproduce. The only qualification that we have is that people link back to our site where they found the original article. By doing this, we allow webmasters and publishers that need content to use ours freely, with only a simple link back to our site.
Make sure to include the link location at the bottom of each page. This is useful for the times when an article is copied and pasted or printed. The link will always be visible so people will know where more information can be found.
How Should I Write For Ezines?
The most important thing to remember is that people value their time. They want to learn information quickly and efficiently. Here are some pointers that might help you when writing:
- MOST IMPORTANTLY - PROVIDE GOOD CONTENT
- Use an Outline to Organize your Article and Thoughts
- Use a Descriptive, Keyword Rich Title
- Repeat your Chosen keywords throughout the article instead of saying "it or this"
- Try to use Bulleted lists as they are easy to read
- Use short, concise sentences
- Try to use proper grammar, but don't be sterile
- Write at the 8th grade level, don't use huge words
- Don't use abbreviations or jargon without first defining them
- Provide links to useful resources as necessary
- Use one article for one topic, do not write a book one one page
- Try to provide practical, useful right now type of information
- Write about hot topics
- Write as if you are speaking to one person
Can I Use My Articles Over and Over?
Written language has the amazing wonderful power of being useful over and over! Your articles can be used on your own website to increase traffic, submitted to ezines to bring you traffic and credibility, submitted to newspaper columns for local publicity, submitted to magazines for traditional publicity, read over radio, published into viral books and sold or given away, etc. The important thing to remember is that content is King. Once you have good content, there is no limit to what you can do with it!
The bottom line is that content for whatever source you choose, is well worth the investment when fully pursued. Surely there is some topic that you would love to talk about? Why not write it down and use it?!