Job Description is a Hot Term
This writing tip article is about descriptions for webpages, and how they can help you get more traffic. When doing research though, job description is what actually came up, while description was not a very popular search term. So actually, this article has letter writing tips for marketers, particularly webmasters, as they write descriptions for their webpages.
How is the Meta Description Used?
The image below shows a search for the term Barney Rubble. The blue links are titles. The first black line underneath is usually pulled from the description tag, a special html tag that is used to help search engines format search results. The second black line of text is usually the first paragraph found on the page.
What are Some Meta Description Writing Tips?
Here is a quick summary of what your descriptions should do and how they should be written:
- Keep them short, less than 72 characters, more is wasted ( see picture )
- Use a popular search term
- Try to provide a clear benefit in your description
- Summarize what your article is about
How are Description Meta Tags Used?
Here is an example ( this page ) of a description meta tag, you can view the source to see exactly how to implement it.:
<meta name="description" content="Free Copywriting Tutorials: Learn how to write job descriptions that gets results">