What Makes Good Web Site Content?
Good Web Site Content is foremost useful. People value their time and want information quickly. They want to save time or money, and they want to do it with as little as work as possible.
There are a few things you should do to ensure that you have good content:
- The main purpose of writing content is so that it will be read, use the keyword tip tutorial to find popular topics.
- Write deep, not wide. In other words, write detailed about a smaller set of subjects instead of lightly about many subjects.
- Write so that people can understand and absorb the information ( see the newsletter template tutorial )
Why is Content so Important?
Good content brings traffic
People will link to you When people find good content, they will give you links. Links help immediately by giving you traffic and they also help by boosting your search engine popularity rankings, which help traffic even more.
Content is Extremely Inexspensive Marketing you simply cannot beat the investment value of good content on your website. There is no other marketing that you can do so cheaply, which such good results.
What are Some Good Content Examples
Good web site content is anything that will benefit your visitors. But it can also be entertaining. Here are a few examples:
- Pictures
- Tutorials
- Music
- Databases
- Links
- Classified Ads
- Auctions
- Calculators and Converters
- Articles or History
- Glossaries
- Reviews
- Useful, Handy Information
- a Wide Selection ( several thousand products )
- a Hard to Find Selection ( nobody else carries it )
- games
- puzzles
- Research Tools
- Software
- Graphics
- Icons
- Freebies
- code examples
- stories
- Poems
- Blogs
- Chatrooms
- Forums
- Software
- etc
- public domain books
- talk about your services or products into a recorder, transcribe it
- Interviews
- Post in correct newsgroups and offer real pay or less for a writer
- Compile resources like links
- Ezine Directories
- Pay $20 per article ( advertise on your site )
There are so many ways to provide good content for your visitors, that everyone should do it! As a marketing investment, there is no better way to enhance your site or attract visitors, which in turn mean more sales for you.
You do not even have to have YOUR OWN CONTENT, you cannot copy someone else's work, but you can get it cheap or free with permission from them. Just ask! Most of the time payment of a link back to their site is all that they will require.
Why Doesn't Everyone Have Good Content?
Good content takes extra time and money and it is hard for people to understand the exact value of it. It is extremely difficult to measure and is more of a "guessing" game than anything. However, content is the King! As long as your content is useful information, it will help your traffic.
Many customers call in wanting a simple 2 or 3 page website with no content. They have no clue what it will take to get people to actually visit the site, but believe that for a few hundred dollars they can have a website that will help them. Sadly, the 2 or 3 page websites will not help at all. Content is required if you want more than 1 sale a month.
Are There Any Other Options?
Yes, you can use paid advertising and pay for every visitor. There are many ways to pay people to visit your site. A professional marketer will use these methods, but not rely solely on them for traffic. Read the PPC (Pay Per Click) tutorial for information on how to buy your traffic.
There are many other ways to spend money, and many of them are excellent choices too; However, content is the absolute cheapest way to do long term marketing and should always be used.